San Francisco Bay Area interior design — living room by Open Storey

Interior Design Studio · San Francisco Bay Area

Spaces that hold
story & intention

Where the sensory richness of South India meets the quiet precision of contemporary California design — every project a translation between two worlds.

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Residential Design Space Planning Material Curation Vastu Consultation Custom Furniture Art Direction Retail Interiors Heritage Objects Residential Design Space Planning Material Curation Vastu Consultation Custom Furniture Art Direction Retail Interiors Heritage Objects
10+
Years of Practice
20+
Projects Executed
3
Countries of Work

Design is a quiet
act of devotion

Every room tells a story. We believe interiors should feel both deeply personal and effortlessly at ease — spaces where heritage and modernity exist in graceful dialogue.

Our approach draws from the rich material traditions of India — hand-loomed textiles, carved stone, inlaid woodwork — and translates them into contemporary settings with restraint and reverence.

01

Listen

We begin with deep inquiry — understanding how you live, what you value, and the stories your space should hold.

02

Curate

Each material, finish, and object is chosen with intention — sourced globally, rooted in meaning.

03

Compose

We orchestrate elements like a raga — building rhythm, contrast, and harmony across every room.

04

Refine

Perfection is in the details. We adjust until every sightline, texture, and transition feels right.

Interior design
with intention

Open Storey is a San Francisco Bay Area interior design studio for homes, hospitality, retail, and thoughtful commercial spaces. Based in California and open to conversations with clients anywhere in the world, every engagement begins with a clear brief and a free 15-minute call.

01

Residential interiors

Whole-home and single-room design for spaces that feel personal, layered, and easy to live in — from San Francisco and the Bay Area outward.

02

Space planning

Clearer layouts, better flow, and decisions that make a room work as beautifully as it looks, whether you are renovating or starting fresh.

03

Retail & hospitality

Material-rich commercial interiors shaped around how people discover, gather, pause, and remember a place.

04

Vastu consultation

A thoughtful, practical conversation about orientation, balance, and the way your floor plan supports everyday life.

Schedule a free 15-min call Serving the Bay Area · remote and international enquiries welcome
Swatika Upendran — founder of Open Storey

"Design is not decoration — it is the art of making space feel inhabited before you arrive."

— Swatika Upendran, Founder

A designer between
two worlds

Swatika Upendran is the founder of Open Storey, a Bay Area interior design studio shaped by her experience across interior design, retail environments, hospitality, and interaction design. Educated in Chennai, Barcelona, and San Francisco, she brings a distinctly global perspective to her work.

Her portfolio spans luxury residences, cinemas, boutique retail spaces, hospitality projects, and large-scale corporate interiors for brands including Cisco Systems, Target, and Intuit.

Swatika's approach is grounded in materiality, detail, and the emotional experience of space — creating interiors that feel refined, layered, and lasting.

Notable Projects

Bespoke Spaces

Enquire →
Open Storey residential interior — family residence
Residential
Family Residence
Open Storey dining interior — crane mural dining room
Dining
Crane Mural Dining Room
Open Storey bathroom interior — chinoiserie powder room
Bathroom
Chinoiserie Powder Room
Open Storey residential interior — entry foyer
Residential
Entry Foyer
Open Storey residential interior — botanical nursery
Residential
Botanical Nursery
Open Storey dining interior — botanical dining room
Dining
Botanical Dining
Open Storey kitchen interior — burgundy kitchen
Kitchen
Burgundy Kitchen
Open Storey residential interior — living room
Residential
Living Room
Open Storey bathroom interior — emerald fish-scale tile
Bathroom
Emerald Fish-Scale Bathroom
Open Storey dining interior — formal dining room
Dining
Formal Dining Room
Open Storey dining interior — brass and oak dining room
Dining
Brass & Oak Dining
Open Storey residential interior — living and dining room
Residential
Living & Dining
Open Storey bathroom interior — dark marble bathroom
Bathroom
Dark Marble Bathroom
Open Storey dining interior — dark dining room
Dining
Dark Dining Room
Open Storey residential interior — parlour
Residential
Parlour
Open Storey bathroom interior — silver and blue bathroom
Bathroom
Silver & Blue Bathroom
Open Storey dining interior — tropical dining room
Dining
Tropical Dining
Open Storey residential interior — informal living room
Residential
Informal Living
Open Storey bathroom interior — marble penny tile
Bathroom
Marble Penny-Tile Bathroom
Open Storey dining interior — formal dining room detail
Dining
Formal Dining
Open Storey residential interior — private residence
Residential
Private Residence
Open Storey dining interior — grand dining room
Dining
Grand Dining Room
Open Storey dining interior — dining room with perch light
Dining
Dining with Perch Light
Open Storey residential interior — entry foyer with mirror
Residential
Entry Foyer with Mirror

A considered process
for every project

01
Discovery

A deep listening session to understand how you live, what you value, and what each space needs to accomplish — practically and emotionally.

02
Concept

A single, cohesive design narrative — a spatial mood board with material samples, colour studies, structural specifications, and reference imagery.

03
Sourcing

Materials and furnishings curated from Bay Area makers, Indian artisan workshops, and a trusted global network of vendors built across a decade of practice.

04
Realization

Careful project management through installation, with your involvement at every meaningful decision point and a final walk-through that is never rushed.

Questions, answered
with care

A few practical answers before the first conversation. If your project sits between categories or across borders, the free 15-minute call is the easiest place to begin.

Do you work with clients outside the Bay Area?

Yes. Open Storey is based in California and welcomes remote and international enquiries. The first call helps clarify scope, location, timing, and whether the right working model is local, remote, or blended.

What kinds of spaces do you design?

Residential interiors, single-room projects, space planning, boutique retail and hospitality, thoughtful commercial spaces, material curation, and Vastu consultation.

What happens in the free 15-minute call?

We talk through your space, what you want it to do and feel, your location, and your rough timeline. It is a short, no-pressure way to see whether Open Storey is a good fit.

How do I get started?

Book a free 15-minute consultation, or send an enquiry if you would rather share the details in writing first. Every project begins with a clear brief and an honest conversation.

Let's begin
your project

Open Storey takes on a limited number of new projects each year. If you're considering a redesign — residential or boutique commercial — an initial conversation is always a good place to start.

StudioSan Francisco Bay Area
California
HoursMon–Fri, 11am – 7pm PST
Book a free 15-min callResponse within 2 business days

Curated Finds

Something beautiful
is coming

A personally curated edit of objects, materials, and furnishings — pieces I've used in projects, recommended to clients, or keep in my own home. Check back soon.

Join the list for launch updates.

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Confidential
Projects

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Confidential Work

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