Open Storey interior — living room

Interior Design Studio · San Francisco Bay Area

Spaces that hold
story & intention

Where the sensory richness of South India meets the quiet precision of contemporary California design — every project a translation between two worlds.

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Residential Design Space Planning Material Curation Vastu Consultation Custom Furniture Art Direction Retail Interiors Heritage Objects Residential Design Space Planning Material Curation Vastu Consultation Custom Furniture Art Direction Retail Interiors Heritage Objects
10+
Years of Practice
20+
Projects Executed
3
Countries of Work

Design is a quiet
act of devotion

Every room tells a story. We believe interiors should feel both deeply personal and effortlessly at ease — spaces where heritage and modernity exist in graceful dialogue.

Our approach draws from the rich material traditions of India — hand-loomed textiles, carved stone, inlaid woodwork — and translates them into contemporary settings with restraint and reverence.

01

Listen

We begin with deep inquiry — understanding how you live, what you value, and the stories your space should hold.

02

Curate

Each material, finish, and object is chosen with intention — sourced globally, rooted in meaning.

03

Compose

We orchestrate elements like a raga — building rhythm, contrast, and harmony across every room.

04

Refine

Perfection is in the details. We adjust until every sightline, texture, and transition feels right.

Swatika Upendran — founder of Open Storey

"Design is not decoration — it is the art of making space feel inhabited before you arrive."

— Swatika Upendran, Founder

A designer between
two worlds

Swatika Upendran is the founder of Open Storey, a Bay Area interior design studio shaped by her experience across interior design, retail environments, hospitality, and interaction design. Educated in Chennai, Barcelona, and San Francisco, she brings a distinctly global perspective to her work.

Her portfolio spans luxury residences, cinemas, boutique retail spaces, hospitality projects, and large-scale corporate interiors for brands including Cisco Systems, Target, and Intuit.

Swatika's approach is grounded in materiality, detail, and the emotional experience of space — creating interiors that feel refined, layered, and lasting.

Notable Projects

Bespoke Spaces

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Family Residence
Residential
Family Residence
Crane Mural Dining Room
Dining
Crane Mural Dining Room
Chinoiserie Powder Room
Bathroom
Chinoiserie Powder Room
Entry Foyer
Residential
Entry Foyer
Botanical Nursery
Residential
Botanical Nursery
Botanical Dining
Dining
Botanical Dining
Burgundy Kitchen
Kitchen
Burgundy Kitchen
Living Room
Residential
Living Room
Emerald Fish-Scale Bathroom
Bathroom
Emerald Fish-Scale Bathroom
Formal Dining Room
Dining
Formal Dining Room
Brass & Oak Dining
Dining
Brass & Oak Dining
Living & Dining
Residential
Living & Dining
Dark Marble Bathroom
Bathroom
Dark Marble Bathroom
Dark Dining Room
Dining
Dark Dining Room
Parlour
Residential
Parlour
Silver & Blue Bathroom
Bathroom
Silver & Blue Bathroom
Tropical Dining
Dining
Tropical Dining
Informal Living
Residential
Informal Living
Marble Penny-Tile Bathroom
Bathroom
Marble Penny-Tile Bathroom
Formal Dining
Dining
Formal Dining
Private Residence
Residential
Private Residence
Grand Dining Room
Dining
Grand Dining Room
Dining with Perch Light
Dining
Dining with Perch Light
Entry Foyer with Mirror
Residential
Entry Foyer with Mirror

A considered process
for every project

01
Discovery

A deep listening session to understand how you live, what you value, and what each space needs to accomplish — practically and emotionally.

02
Concept

A single, cohesive design narrative — a spatial mood board with material samples, colour studies, structural specifications, and reference imagery.

03
Sourcing

Materials and furnishings curated from Bay Area makers, Indian artisan workshops, and a trusted global network of vendors built across a decade of practice.

04
Realization

Careful project management through installation, with your involvement at every meaningful decision point and a final walk-through that is never rushed.

Let's begin
your project

Open Storey takes on a limited number of new projects each year. If you're considering a redesign — residential or boutique commercial — an initial conversation is always a good place to start.

StudioSan Francisco Bay Area
California
HoursMon–Fri, 11am – 7pm PST
Response within 2 business days

Curated Finds

Something beautiful
is coming

A personally curated edit of objects, materials, and furnishings — pieces I've used in projects, recommended to clients, or keep in my own home. Check back soon.

Join the list for launch updates.

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Private Portfolio

Confidential
Projects

This section contains projects under NDA or at client request for privacy. Access is by invitation only.

 

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Confidential Work

Shared in confidence. Please do not screenshot or distribute.